Big ‘I’ Marketing Resources
Find customizable resources for states to promote Big “I” membership, products and services.
Welcome to SMAC
The State Marketing Activity Center (SMAC) serves as a repository of marketing materials for all Big “I” programs. It contains print ads, flyers, template letters, social media posts and other assets for state use in promoting member programs.
The website is organized by program and within each area you will find a variety of assets. Each piece can be customized with your association name, logo and contact information.
Big ‘i’ Program News
Big ‘I’ State Marketing Summit
Save the date for January 7-9, 2026
Savannah, Georgia
First Friday Calls
Membership Retention: Oct. 3, 11 a.m. ET
Each month, Big “I” marketing and communications professionals share strategies for serving members.
Get Started Here.
Brand Guidelines
Big “I” Logos
Customization Request?
Not finding what you’re looking for?
Reach out to Elif Wisecup (703-706-5465) for Big I Advantage® program material and Susie Bonner (703-706-5397) for not-for-profit and membership material.
