Big ‘I’ Marketing Resources

Welcome to SMAC

The State Marketing Activity Center (SMAC) serves as a repository of marketing materials for all Big “I” programs.  It contains print ads, flyers, template letters, social media posts and other assets for state use in promoting member programs. 

The website is organized by program and within each area you will find a variety of assets.  Use the left toolbar to select the product area.  Each piece can be customized with your association name, logo and contact information. 

Hey Big “I” Marketers, we’ve got a new look!

SMAC is the first national site to move to the new platform. We are excited about this transition and are grateful for the support and input of our state leadership and marketing teams, which will help us better serve our members. One thing we’ve realized is that this work is never done. The website will continue to evolve; the content will continue to change and grow and we’ll continue to work with our states to create resources that help independent agents.

We’ve made good headway on migrating the best of SMAC, and will continue to add more resources to help you promote membership and Big “I” programs. If something is missing, send us a note and we’ll find it, or prioritize any updates to those materials.

With gratitude,

Big “I” National Marketing Team

P.S. Check out our recent presentation on the new and improved website.